Owens Corning.

In our 40-year relationship with Owens Corning, we’ve worked on a variety of design and branding projects, including identity development, environmental design, packaging, collateral and more.

Owens Corning has long been known for their insulation products, but as fiberglass began earning a negative environmental reputation, we tackled the challenge of separating the Owens Corning brand from the word fiberglass. To do so, we created a new, simplified logo featuring their traditional typeface with the arc of the earth to positing them as a global, forward-thinking company.

We carried the new brand mark throughout everything that featured the old logo, including national and international packaging. We developed signage for all locations, including placemaking signage at their new headquarters in Toledo, Ohio. We also updated the annual report design to communicate value and positive ROI for their shareholders.