Reichle Klein.

Before it became Reichle Klein Group, the business was a franchise of a widely-known commercial real estate entity. When the owners decided to break away and develop their own company, they needed a look and feel that was all their own, so they came to design2influence.

We developed their new brand identity, including a logo mark that would be easily recognizable in the crowded commercial real estate industry in Toledo, Ohio.

The orange map pin mark stands out on their signage for listed properties and signifies “you are here.”

The crisp typeface treatment and presentation elevate the company in the minds of their target audience, giving them confidence that their transactions are being handled by seasoned professionals with a no-nonsense attitude. And the separation of the two principle names gives credence not only to their business partnership, but also the partnership between the company and their investors and buyers.