Taubman Museum.

The Taubman Museum in Roanoke, Virginia has a stunning architectural presence, but their digital experience left a lot to be desired.

We developed a new, responsive website design – using stunning photography, transparent overlays and white space as a design element – to create a metropolitan feel that better aligns with their modern physical environment.

One of our objectives was to develop an appetite for experiencing art, both in person and online, and provoke a desire to visit the destination in person. To that end, we incorporated a gallery to promote featured exhibitions and events that can be easily updated by their internal team and gives their audience a reason to return to the website.