The most successful modern brands are, at their core, cultures – a way of life for their audiences. Branding is the iconification and personification of that culture.

Effective branding takes deep consideration of the components displayed in our formula below.

the formula.

discover who you are.

We interview your audiences, both internal and external, to determine your brand’s perceived attributes.

formulate a design using the brand prism.

We narrow those perceptions into universally understood messages and graphics that can be communicated simply and clearly to your audience.

the physical features that come to mind at the mention of your brand.

the kind of person your brand would be if it were human.

the behaviors, beliefs, values and symbols that inspire your brand.

how you interact with your audience.

how your audience wants to be perceived through the use of your brand.

how your audience views itself as a result of using your brand.