Bearing Distributors Inc.

Bearing Distributors is a global industrial distribution company headquartered in Cleveland, Ohio.

The company is growing quickly, and they tapped design2Influence to develop recruitment videos aimed at attracting young talent.

Our concept was to create an authentic representation of their company culture. We captured raw, unscripted interviews with current employees who offered a real perspective of what a typical day at BDI is like. We created six videos, each with a different focus, that targeted the positions they most needed to fill.

The resulting videos were used on job sites to help the BDI positions stand out from other listings, and they’ve also been repurposed for their website, social media and recruitment events.