Dana Incorporated.

Design2Influence has been stewarding the Dana Corporation brand for more than 40 years. In that time, we’ve supported and protected their brand identity in all aspects of communication, from annual reports and tradeshow displays to marketing materials, packaging design and more.

One of the challenges of stewarding the identity of a global brand is how to incorporate their brand into the identities of the companies they acquire. During the transition of ownership, we guide the positioning of both brand marks, altering the placement and scale over several years until the brand transition is widely accepted.