Embassy Healthcare.

Embassy Healthcare has more than 20 senior living communities located throughout Ohio. They approached us to update their print collateral and include information about several new services. After talking with their marketing team about the project, we all determined that the company needed a branding overhaul, too.

To ease the transition of their new logo, we maintained an existing typeset and enhanced their existing brand color to a more vibrant purple. The new brand mark features complementary accent colors and symbolizes the continuum of patient-centered care available at their family of communities. We also created the Think Embassy tagline to encourage top-of-mind awareness in their marketplace.

We rolled out the new brand at their 22 locations and updated all print, advertising and digital marketing materials to align with the new brand identity. As Embassy acquires new communities, the strong brand guidelines we’ve developed will help their new staff understand and embrace the Embassy brand.

We also developed a microsite that makes it easy for all of the locations and the corporate team to order additional collateral as needed, through our in-house printing service.