Theos Cuisine Soup.

Theos Homemade Cuisine Soup was a new product developed for sale at boutique service counters in specialty food stores. Design2Influence was tasked with creating packaging for their products.

The original recipes were handed down through the generations of a Greek family, so we took great care to honor that origin in the packaging design. We studied original Greek art motifs and incorporated the traditional Greek key element into the graphics with a rich color story that highlighted the colors of the fresh ingredients used in the recipes.

These soups were prepared in small batches and available only as to-go orders. Since the products were intended to be consumed within a day of purchase, we selected ice-cream style pint and quart containers that could be closed for transport from the store and easily opened and served at home.